Some Case Studies

Case Study 1

Global Publisher based in The Benelux Countries

The Business Challenge

  • The marketing team had a high turnover of staff with poor understanding of marketing and copywriting concepts and low levels of direct marketing campaign execution

The Activity

  • Examined the current marketing plans and internal, inter-departmental communication documents to establish what the requirements of the marketing department were
  • Based on the above suggested ways in which the marketing team could communicate more clearly and effectively with other departments to improve the perception of the value they add to the business process
  • Created and developed compelling sales copy for the whole marketing mix for direct marketing campaigns and online advertising in a style that could be replicated in the future by new staff
  • Made recommendations on how to use design more effectively to get desired results

The Result

  • Professional and strong sales collateral with strong customer benefits and outcomes emphasis to ensure the product proposition was fully understood by the target customers
  • More effective internal communications with a better understanding by other departments as to the value the marketing department adds to the business

Case Study 2

Online Jewellery Retailer

The Business Challenge

  • Young entrepreneurial owner of an online jewellery business was struggling to sell her beautiful jewellery boxes with wonderful themed jewellery for all  occasions
  • Also wanted to sell the business as a going concern to an interested buyer but did not know how to go about this

The Activity

  • Thoroughly researched the online and traditional jewellery market and conducted a competitor analysis in terms of product, price, place, promotion
  • Conducted an in-depth competitor analysis in order to identify a possible sale and exit strategy

The Result

  • A business plan with measurable sales targets and tactics for how to achieve them
  • A suggested exit strategy for the owner of the business

Case Study 3

Online Information Provider – Legal, Regulatory, News & Markets

The Business Challenge

  • Retain existing subscribers and acquire new customers
  • Find out what customer needs were in terms of interface, functionality, content etc

The Activity

  • Establish and host annual focus groups in order to develop relationships with existing and potential customers

The Result

  • Focus groups now held with various key segments on an annual basis
  • A new user research panel has been established
  • Strong, open and healthy relationship with customers due to listening to their needs and taking action on their feedback

Case Study 4

Content Management System – Aviation Industry

The Business Challenge

  • Content Management System created by the technical people but needed to be trialled by non client user to test for bugs and inconsistencies
  • An easy to use manual needed to be created for reference and training purposes

The Activity

  • Tested usability and interface
  • Advised on enhancements and potential problems from a user perspective
  • Created and wrote user manuals for client users

The Result

  • Software/CMS creator was able to make changes to ensure the client was able to use the service without any problems
  • The user manual was written from a user perspective rather than a technical one, so they were easy to understand and ready to use straight away

 

Case Study 5

Online Information Provider - Legal, Regulatory, News & Markets
The Business Challenge

  • Need to enhance brand amongst solicitor segment of the market
  • Need to increase subscription numbers amongst this group

The Activity

  • CPD lecture and online service roadshows to selected Bar Associations around the Rep. of Ireland

 

The Result

  • Clear understanding of the way in which technology is changing the landscape of their profession and what changes they need to make to stay ahead of competitors
  • Enhanced brand recognition for the online service my client sells amongst the target segment
  • New sales and increased enquiries

 

 

Case Study 6

Customer Research - Local Government Sustainable Transport Project
The Business Challenge

  • Local authority needed to assess what its constituents' transport needs and habits were in order to plan for future spending and construction and enhancement of rail infrastructure as part of a strategic plan for population and economic growth

The Activity

  • Questionnaire developed in the form of a diary of transport usage over a two week period. The results captured and analysed

The Result

  • This meant that the client was able to compare anecdotal evidence on transport use with quantifiable data to ensure they made the best business decisions for the region's transport needs